It never leaves your side, it is the single most used item in your life right now, and you take it absolutely everywhere you go. You rely on it for almost everything, and it has the power to cause you major stress when you can’t locate it.
Welcome to your mobile phone.
Of course not everyone will fit into this category, but for the majority of the western world, our phones have become ubiquitous, and we seldom use them for actually talking to people.
Now let’s talk about you for a minute: the user.
You’re either in your teens, living on Instagram, Snapchat, and Spotify. Or maybe your twenties, also living on Instagram, Snapchat, and Spotify (though you may have discovered Podcasts too). Perhaps you are a fifty two year old sales rep for a pharmaceutical start up and you need some big and bold TEXT and long lasting battery life. So, as the product manager for [insert your phone brand of choice here] you need to cater for the needs of many. How on earth do you tackle such a monumental endeavor?
You could start with why.
Why are you creating this thing? There is a lot that goes on behind the scenes of creating amazing products that people fall in love with, and usually the user won’t know what hit them – and they probably never realized they wanted it in the first place!
At its core, products are made with people in mind. How will people interact with it? What feelings will it bring them? Will it be a thing of beauty as well as function? Last but not least, can you ship it? Because a beautiful product that is not ready to ship is a ghost.
Empathize with the user, and put yourself in their minds and hearts. Design the things that you would want to have for yourself. Design with passion and love.
If something is not good enough, stop doing it.”– Jonathan Ive